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Saturday, October 13th 2012

6:10 AM

How To Launch A Mobile Marketing Campaign

You can use mobile marketing as either a main or an alternative source of income. These tips will help you understand how to be a successful mobile marketing professional.

Your mobile platform should have a concrete home base. Your campaign is about getting people to your home base or bringing them back to it. Avoid developing an entire business around your mobile platform.

In your mobile marketing campaigns, make your emails mobile friendly to ensure success and effectiveness in reaching your customers. Let them click a phone number to make a call instantly. If you send them a website link, make sure it looks good on a phone. Many people only look at their email on their phones now, so when you draft your emails it is important to keep this in mind.

mobil tilbehør mobilt bredbånd Try sending out emails compatible with mobile devices to keep your email marketing campaign effective as possible. Make sure your pages look great on a mobile machine and that they can use phones numbers instantly simply by clicking on them. Checking email from a phone is becoming increasingly common, so any emails you send out need to take this into account.

Evaluate your message with a usability test. If your customers are not able to properly view the content of your site on their mobile devices, it isn't really worth sending it out to them. Ask friends, family and coworkers to allow you to send them test messages and to check over them before you launch the campaign.

Do not randomly message your clients. Only send them information that they'll find relevant and useful. Nothing will sink a business faster than random, bothersome messages. Customers are looking to get information, not some funny texts they expect to get from a friend.

Look into picture-to-screen campaigns to encourage your customers to interact with you. This allows customers' mobile phones to take pictures. The customer will then text this photo and a certain code to a number you provide. These two things together will cause the picture to be posted on a specific webpage or screening. These pictures can both be displayed on single TV's or on multiple digital billboards.

Find out all you can about your audience. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Do they prefer cell phones over computers? What OS is on their phones? Find out about the people you want to reach, and you will be able to reach them.

Send a reminder to your mobile marketing list a few hours before a sale or event begins on your website. Some customers might not know that it's happening, or maybe they just forgot, so this reminder could increase your sales.

Mobile marketing covers a wide range of subjects. Businesses are like snowflakes, in that no two are identical; so no two market in identical manners. One method might be useful for a certain business, but it may be useless to another. The previous tips should have helped you start.
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